39 Ridiculously Good Content Marketing Quotes You Should Know

Sure, you love your content marketing job.

On most days…

We all have one of those days, where we’re forced to do tasks we dread.

Days where we playfully toy with the idea to sneak out the office window and head out on an unplanned vacation. 

When we longingly stare at those past vacation pics on your phone.

When you hit a roadblock at every turn and you feel like Wile E. Coyote running into a wall.

All right, you get the idea.

Hopefully, this collection of content marketing quotes will help you remember why you started doing this in the first place and how the work you do could change the world for better.

Inspiring content marketing quotes

What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.

Jolie Miller

Our job is not to create content. Our job is to change the world of the people who consume it.

Andrea Fryrear

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Your impact is measured not by what you do, but by what happens to other people when you do it.

John Jantsch

I think marketers are very message-focused. They know what they want people to hear. They have to work backwards from there to figure out how to make that happen. What they should do is to find the thing that’s unique or interesting that captures people’s attention. Figure out what that thing is; don’t worry about the message right now. Just find the interesting part, and then figure out how to link that to the message.

Andy Weir

When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.

Ann Handley

When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.

Robert Rose

Quotes to remind us that content marketing is strategy and prioritization

The essence of strategy is choosing what not to do.

Michael Porter

Idea debt is when you spend too much time picturing what a project is going to be like, too much time thinking about how awesome it will be to have this thing done and in the world, too much time imagining how cool you will look, how in demand you’ll be, how much money you’ll make. And way too little time actually making the thing.

Jessica Abel

I used to think that when I added stuff to my brain I’d get smarter. But this is not true. For instance, if I look up when Charlemagne was born I’d just add a fact to my head that I will forget tomorrow but will clutter my subconscious mind. This won’t make me smarter. Subtraction, and not addition, is what makes the window to the brain more clear, wipes away the smudges, and opens the drapes.

James Altucher

When we’re constantly fixated on the verbal agenda – what to say next, what to write next, what to tweet next – it’s tough to make room for truly different perspectives or radically new ideas. It’s hard to drop into deeper modes of listening and attention. And it’s in those deeper modes of attention that truly novel ideas are found.

Justin Talbot-Zorn and Leigh Marz

Social media

Build something 100 people love, not something 1 million people kind of like.

Brian Chesky, cofounder of Airbnb

The best marketing strategy ever: CARE

Gary Vaynerchuk, entrepreneur, speaker & marketing expert

Marketing is really just about sharing your passion.

Michael Hyatt, virtual business mentor

Amazing things will happen when you listen to the consumer.

Jonathan Midenhall, CMO of Airbnb

Content is fire. Social media is gasoline.

Jay Baer, author & inspirational marketing speaker

Social media creates communities, not markets.

Don Schultz, marketing pioneerJonathan Midenhall, CMO of Airbnb

Getting the like is easy. It’s a light action. Anything else requires trust.

Jon Loomer, Facebook Ads expert

You cannot buy engagement. You have to build engagement.

Tara-Nicholle Nelson, CEO of Transformational Customer Insights

Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.

Seth Godin, author & marketing expert

Social media is about the people. Not about your business. Provide for the people and the people will provide for you.

Matt Goulart, digital marketing executive

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Andrew Davis, marketing speaker & bestselling author

Storytelling Marketing Quotes

We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.

Jimmy Neil Smith, Director of the International Storytelling Center

The key is, no matter what story you tell, make your buyer the hero.

Chris Brogan, CEO of Owner Media Group

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

Jay Baer, author & inspirational marketing speaker

Humans are not ideally set up to understand logic; they are ideally set up to understand stories.

Roger C. Schank, CEO of Socratic Arts

Marketing is no longer about the stuff you make, but about the stories you tell.

Seth Godin, author & marketing expert

Stories are a communal currency of humanity.

Tahir Shah, in Arabian Nights

The human species thinks in metaphors and learns through stories.

Mary Catherine Bateson

Those who tell the stories rule the world.

Hopi American Indian proverb

It’s like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.

Patrick Rothfuss, author

Copywriting

If it sounds like writing, I rewrite it.

Elmore Leonard

Copy is not written. Copy is assembled.

Eugene Schwartz

When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

David Ogilvy

Every product has a unique personality and it is your job to find it.

Joe Sugarman

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

Blair Warren

Instead of representing the buyer’s expectations, needs, wants, and concerns, many personas are built around a profile of what the business would like its ideal buyer to be.

Jennifer Havice

The very first thing you must come to realize is that you must become a “student of markets.” Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy.

Gary Halbert

There is your audience. There is the language. There are the words that they use.

Eugene Schwartz