For a vast majority of organizations, content is the most significant expense. That’s why ensuring that every piece we create for our brand is optimized for SEO makes sense. What is the best way to do this? Hire an SEO editor.
An SEO editor is a role that is quickly becoming more popular in the world of online marketing. But what exactly does an SEO editor do? What skills do they need to possess, and what factors should businesses consider when hiring them for their company? This blog post will answer all these questions and more!
What is an SEO Editor?
An SEO Editor is responsible for making sure that the content created by their organization is optimized for SEO. They do this by creating concise, keyword-rich content that is easy for people to read and search engines to index. I have written a detailed post on the SEO content editing process. Search engine optimization has become one of the most crucial aspects of marketing a website to the public. If the website is not SEO optimized, it will not reach its target audience.
So the writer who breeds more words than he needs, is making a chore for the reader who reads.
What are the skills required to be an SEO editor?
The role of an SEO editor has long been misunderstood and undervalued. A better understanding of the role will help the marketplace understand the value of the SEO editor. SEO editing is the backbone of content creation for digital marketing and needs to be done well. Therefore, you need to consider the candidate’s experience, skills, and the quality of their work.
The key to being an SEO editor is the same as any other type of content editing with an added layer of SEO knowledge. SEO editing is similar to standard content editing but with the added understanding of what search engines want. A good SEO editor should be able to think like a user and know how Google ranks pages. The goal of a good SEO editor is not just about making information available on the internet but also about maximizing visibility. You’re also responsible for recognizing the most relevant topics and keywords.
In addition to a natural aptitude for SEO, you’ll also need English grammar skills, attention to detail, basic HTML skills, research skills, and plenty of patience.
Quality writing skills are also necessary for this position because they need to write articles with compelling titles and captivating descriptions to get people’s attention when searching online.
An SEO editor needs an analytical mind since they’ll have to look at search engine statistics and figure out what users want. You should also know how Google Analytics works or something similar to track content performance.
To produce crisp, clear writing, you’ll still need traditional editing skills like removing the extra fluff and rambling.
You must also have a deep understanding of digital storytelling to produce content with a strong narrative.
Proofreading is key to creating a quality piece of work. Proofreaders make sure the text is free of errors and typos that could make it less appealing or harder to read.
Finally, they should be able to take complex topics like technology or finance and break them down clearly without losing the “brand voice.”
Choose someone with team management skills if you need your editor to handle an editorial team. The editor will have to work closely with the SEO team and manage the team of SEO writers.
The first draft is black and white. Editing gives the story color.
How the SEO Editor works
The role of an SEO editor varies based on organization size. Larger organizations usually have a dedicated position with other team members, focusing on SEO tasks such as SEO strategy, content management, keyword research, link building, and reporting. In smaller organizations, a single person may handle all the responsibilities.
I would have written a shorter letter, but I did not have the time.
Factors to be considered when hiring an SEO editor
When hiring an SEO editor, it’s best to look for people with experience and relevant skills.
Find a professional who is transparent about their process and can be up-front about what they offer. Be careful not to get blinded by the promise of fast results.
Quality is more important than cost when it comes to content creation. When you publish low-quality (low-value) content, people will stop relying on your perspective, and engagement rates will drop. Even worse, your website might get penalized by Google.
It’s important to remember that your SEO editor’s work directly affects your site’s performance. So rather than just looking for someone with the lowest rate, it pays to research what kind of content they produce.
Communication is critical to have a seamless content creation workflow. Throughout the hiring process, pay attention to how candidates communicate with you. How long does it take to edit an article? Are they prompt in responding to your messages? Are they able to handle revisions and criticisms?
Your goal is to find a flexible digital content editor who maintains the essence of his content (sensitivity, relevance, logic). The best editors will pay attention to your brand voice and tone. They will offer advice for improving your page’s voice and style while making it responsive to Google. You can trust them to handle all kinds of information in a diverse organization without sacrificing authenticity or integrity.
Small businesses must hire SEO editors who can translate all the technical terminology into conversational terms. Ensure the content is well-written, jargon-free, and easily understandable.
Time management skills are part of the job description because certain types of digital content will lose relevance if they aren’t published on time, especially if it’s news content. Your editor should help you create timely, focused, relevant, accurate, and authoritative content.
Conclusion
There are a lot of SEO editors out there, but not all are worth hiring. When looking for an editor, you should consider their work’s quality and skills, not just how much they charge. You want someone who can create engaging, easy-to-read, and relevant content while maintaining your company’s voice. It’s also good if they’re flexible with revisions as well, so you can get them edited quickly without having to wait too long for changes.
Vivek Mathew (aka The Mindful Marketer, aka the guy who rocks a pink shirt 😄)
I’m a content consultant who helps small businesses become iconic brands by clarifying their brand message and creating strategic content. I’ve worked with brands like EY, Natwest, and some early-stage startups like Vivartah.
