Positioning is an old marketing concept used to influence how your brand is perceived compared to other businesses in the…

If you’re wondering whether values-based messaging is an effective strategy for your business, the answer is a resounding YES. It’s…

Brand strategy is not a hack or tactic meant to create overnight sales. You need to have a long-term vision…

It’s easy to get distracted by the latest trends and lose sight of your brand. If you want to succeed…

Without a strong brand, a business cannot reach its full potential. To be taken seriously, companies must use their resources effectively and market themselves well to develop a well-known brand.

Your brand promise is one of the core elements of your brand message. It can set you apart and fuel your…

This article will cover the advantages of brand positioning and the risks of getting your positioning wrong. You can learn…

The word brand purpose is thrown around a lot when people talk about branding and messaging. But should your brand purpose come from the marketing department or the leadership?

Brand message helps to influence how your customers perceive your brand. It’s the north star that will guide all your…