Artificial intelligence (AI) has been making waves in all industries, and Search Engine Optimization (SEO) is no exception. You can use AI in SEO for many tasks, like content creation, link analysis, and even competitor analysis.
In the past, SEO was very different. A website with a bit of keyword-heavy content and a few random backlinks were enough to rank your site. But modern SEO is more complicated, with search engines relying on artificial intelligence and machine learning technologies.
Google search result is no longer just links; they offer all kinds of results, like videos, images, and snippets that directly answer the searcher’s question.
So why should you care?
If you’re trying to keep up with manual work, you might get outranked. That’s why you need to start learning and leveraging AI SEO in your digital marketing strategy. In this post, we’ll discuss how you can start using AI for SEO. I have a separate post on the various AI SEO tools if you’re looking to compare different AI solutions.
What is AI SEO?
AI SEO refers to the use of artificial intelligence to automate several aspects of your SEO campaign. Automated competitor analysis, automated keyword research, and automated content creation are some examples of combining SEO with AI.
What is the impact of AI on SEO?
Search engines like Google and Bing already use AI, natural language processing (NLP), machine learning, and deep learning to improve their algorithm. These search engine algorithms analyze millions of pages and use the collected data to improve search results. So the age of keyword stuffing and spammy link building is over. Marketers and content creators will have to focus on improving user experience and satisfying user intent to gain search rankings. AI-driven SEO will help you do that easily.
Benefits of AI in SEO
AI SEO Content
Content creation has always been a time-consuming task. However, in today’s world, AI-powered software can generate content for you automatically with the help of natural language generation (NLG). So you can create a wide range of content like blog posts, articles, press releases, video scripts, and social media posts, to name a few.
Use AI to help with SEO content research
If you’re looking to do something different with your content marketing efforts, consider using AI to find relevant content ideas. Using AI, you can quickly scan hundreds or thousands of existing pieces of content, determine if they’re appropriate, and add them to your library of content ideas. As a bonus, you can also use AI to create new content ideas based on online trends. As machine learning becomes more and more accessible to business owners, its uses will only continue to expand. One area that it will likely grow in is content generation.
Sentence completions using AI write
Have you ever seen Gmail suggesting possible words when composing an email? If yes, then you have already experienced how AI can help writers. Now imagine that on steroids, a bot that completes your sentences — sort of like a weird, inanimate soulmate that completes your life.
Answering Questions for SEO using AI
SEO is a complex field that continues to evolve, and voice search is a big part of it. With more people relying on voice search, answering questions with your content has become more important than ever. AI can help you do just that. You can feed questions and get AI to write answers back to you. You can quickly create answers for FAQs, or people also ask (PAA) questions when writing a blog post. Not only will this help your content rank higher in Google, but it’ll also help you build a better relationship with your customers. AI-assisted answer generation can speed up your content creation workflow.
Train AI to write featured snippets
Featured snippets are short excerpts that appear at the top of search engine results pages on Google. These snippets are generated by Google’s algorithm and are often highly relevant to the searcher’s query. It can help you move up to the top from the fourth or fifth position in Google. Some people claim they hurt click-through rates, but my limited testing showed they boost traffic. Love them or hate them, featured snippets are here to stay. You can train AI to write featured snippets for you and increase traffic to your website. I was able to win several featured snippets from the AI templates I created.
Using AI for SEO meta description and title
Meta titles and descriptions are an essential part of SEO. Both search engines and users rely on this to understand your page and how relevant it is to the search query. You can train AI to create meta descriptions and titles that appeal to Google and users.
Image alt text update
You can use AI technology to create alt text for product images. It’s great for e-commerce SEO when you have lots of products. It saves you a ton of time because you don’t have to update the alt text for each image. Instead, you can scan all product images for missing alt text and generate text-based on pre-defined templates.
Paraphrasing text using AI
There are instances when you have to rephrase your content for SEO purposes. AI can help with that. With artificial intelligence-powered tools, you can rewrite your content to make it not only original, high quality, and keyword-optimized.
Paragraph writing by including keywords AI
You can also use AI to write entire paragraphs for you, provided that you give it a topic. It can even write a paragraph including relevant keywords. Getting AI to expand your idea is an excellent way to add keyword-rich text to your website and improve your ranking in search results.
Topic Discovery Keyword Research
Keyword research involved organizing thousands of keywords into spreadsheets and sorting them based on manual SERP analysis. Those days are long gone. Today, keyword research is automated. AI-powered keyword research tools can analyze and sort thousands of keywords into topics and clusters. You can use the clustered keyword list to guide your site architecture and content strategy. It will also prevent keyword cannibalism and help your pages rank for multiple keywords.
A good content strategy is essential for the success of your SEO services. AI can help you plan and design your website architecture, create a content strategy, and even come up with ideas for new content. AI is quickly becoming essential in SEO and content marketing strategy.
Faster content research
AI can help you research faster by summarizing long pieces of content into a few sentences. It can extract key statistics and data points from content and present them in an easily consumable format.
Get content suggestions
One of AI’s many applications is to generate ideas for new content. AI-powered content suggestion tools can give you a list of topics to write about based on your website’s topic, keywords, and audience.
A good content strategy starts with choosing the right topic. Unfortunately, many people make the mistake of jumping into keyword research tools and picking a bunch of low competition and usually unrelated search queries. A good content marketer would tell you that this approach is not ideal for potential customers or search engines because it won’t cover your reader’s buyer’s journey.
To create a memorable brand, you need to create content covering the entire buyer’s journey. AI can help with the topic discovery by giving you a list of topics relevant to your target audience and business goals.
AI keyword Research
Once you’ve selected your topic, the next step is to do your keyword research. AI SEO software can help you find the right keywords to target and even suggest related keywords that you could use. AI can also help you determine the competitiveness and chances of ranking for a particular search query.
AI website Optimization
Numerous studies have proven beyond doubt that Google prefers to rank pages and websites with topical authority.
So how do you build topical authority?
If you want to build topical authority, you’ve got to demonstrate your knowledge of every facet of your subject. Manually finding related topics is time-consuming, but with an AI tool, it’s a breeze. It can help you identify the correct search terms and topics to create optimized content. AI tools can also help you with content optimization and better rankings.
It’s always a good idea to keep an eye on your competition. AI can help you do just that by giving you insights into their website, content, and marketing strategies.
AI for link building
Automate internal linking
Internal linking is great if you’re looking for some marketing quick wins. But it can be exhausting and overwhelming to manually analyze your website and find the best pages to link. Luckily, there are tools to automate this task for you. It scans your site, finds the links, and analyzes each page to see which ones should be linked together. A lot of these tools can also spot broken links on your website to improve technical SEO.
Discover link building opportunities
SEO link building is essential to improve your search engine ranking, but it’s an arduous task that requires a lot of time and patience. So most people will outsource their link building to the experts. While outsourcing is a great option, they often come at a premium price, which most businesses cannot afford.
That’s where automation comes in handy. Artificial intelligence can automate most of the tedious tasks involved in link building — including identifying link-building partnership opportunities, finding contact addresses, and even automating outreach.
There are many ways AI can help with SEO. You can use AI to answer questions, write featured snippets, paraphrase content, create entire paragraphs, generate ideas for new content, do research, and build links. AI is quickly becoming an essential part of any successful SEO strategy.
There is no doubt that AI will play a bigger role in SEO in the years to come. As AI becomes more accessible to business owners, its use will become more widespread. Don’t be left behind. Start leveraging AI in your SEO strategy to get better rankings and traffic.
Will AI replace SEO?
The short answer to the question is no. While it’s true that AI can do many things for SEO, I don’t think it will replace human SEOs any time soon. Human judgment, reasoning, and critical thinking are still far better than anything a computer can do. AI will help SEOs automate a lot of manual tasks, allowing SEOs to focus on more value-added projects.
How AI will change SEO?
Artificial Intelligence will help SEOs make sense of large amounts of data and create content faster. It’ll automate a lot of the tedious work, so humans can focus on developing strategic and high-quality content. AI SEO tools give businesses insights into their competitors, target audiences, user intent, and keywords. They also make it easier for companies to create SEO-friendly content.
How does AI help SEO?
With the ever-growing data and content coupled with the accelerating pace of work, humans will need technologies like AI to process this data and make sense of it. It simplifies SEO by automating tasks such as content creation, link-building, content optimization, competitor analysis, and even content strategy development.