I Compared Jasper AI vs. ChatGPT — And Realized It Wasn’t a Fair Comparison

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ChatGPT vs Jasper AI header

When ChatGPT was released, it caused a seismic shift in the AI copywriting industry. Its impressive parameters and conversation style made it an instant hit, leaving most AI tools scrambling to keep up.

But Jasper AI kept pumping out new and innovative features. Now everyone’s scratching their heads, trying to choose between these giants.

Sort of a Godzilla vs. Kong situation. But with words instead of fists.

The confusion ends today — by the end of this article, you’ll know which AI copywriting tool is the reigning champ, the king of the ring, the top dog, the… okay, you get the point.

So sit back, relax, and let the confusion fade away like a fart in the wind (sorry, I couldn’t resist) as we dive into this Jasper AI vs. ChatGPT comparison.

Quick Answer: Key difference between Jasper AI and ChatGPT

The main difference between Jasper AI and ChatGPT is that Jasper AI is specifically designed for marketing content, while ChatGPT is more of a general-purpose generative AI that can be used for a range of tasks.

Jasper AI is a complete generative AI solution that allows you to generate both text and images. It also comes with a Chrome extension (which lets you harness the power of AI across the web), a chatbot (Jasper Chat), and integrations with leading content editing tools. It’s primarily for marketers and copywriters.

ChatGPT is great for non-marketing content and is more affordable than Jasper AI, but it has no native extensions or integrations. For a simple yet powerful conversational AI bot that helps you with content creation, choose ChatGPT.


Jasper AI 


Custom brand voice 



Instant marketing campaign generator



AI content quality

Feeding brand-specific information


Has to be done individually

Long-from editor



Ease to create long-form copy

Pre-built templates

50 plus


AI Image Generator



SEO features

Surfer SEO Integration (paid extra)

Not available

AI image generator



Plagiarism checker

Copyscape Integration

No plagiarism checker

SEO support

Surfer SEO integration

No SEO features

Free Plan


Yes, availability based on load

Use cases

Marketing copy

General writing


Starts at $39

ChatGPT plus at $20

ChatGPT Overview

In December 2015, some of the biggest names in tech and business, including Elon Musk, Reid Hoffman, Greg Brockman, Sam Altman, Jessica Livingston, and Peter Thiel, came together to form OpenAI. Open AI created Generative Pre-trained Transformer (GPT), a family of language models that have revolutionized the field of AI. Open AI’s latest chatbot ChatGPT relies on an advanced version of this model.

Most older AI tools are based on GPT-3 and GPT-3.5, which are great for generating semantically correct text, but not suitable for dialogue. That’s where ChatGPT differs. It was developed by fine-tuning GPT-3.5 specifically for conversations. To do this, the creators used a fancy-pants technique called Reinforcement Learning with Human Feedback. Which is nerd speak for using real people to teach AI models how to have better conversations. Here’s an image illustrating the process:

Jasper AI overview

Jasper AI, a Y Combinator-backed startup headed by CEO Dave Rogenmoser, uses artificial intelligence to automate content creation. It adds a user-friendly interface on top of Open AI’s technology, so marketers and content creators don’t have to be experts in coding to leverage the power of AI for content creation. The AI writing assistant is designed for marketers and copywriters, so the language model is trained to produce that style of copy. The tool also comes with a ton of pre-built templates for quick marketing wins.

ChatGPT and Jasper AI run on the sibling model of OpenAI’s latest language model InstructGPT (which is a fine-tuned version of the GPT-3 model).

Compared to GPT-3, InstructGPT models are better at following instructions in English, are less inclined to produce misinformation, and are less toxic. So it’s more dependable, helpful, and harmless compared to its predecessor. InstructGPT is trained with humans, which increases their safety and reliability.

In short, InstructGPT was designed to address some of the shortcomings of GPT-3, such as imitative falsehoods and toxic behavior. It’s also better at following users’ instructions compared to GPT-3.

Here’s a quick breakdown to show how powerful different models are:

  1. GPT-1 has 117 million parameters
  2. GPT-2 has 1.5 billion parameters
  3. The GPT-3 version has 175 billion parameters, making it the most powerful language model
  4. GPT-3.5 (InstructGPT) has 1.3 billion parameters

Parameters usually indicate the natural language processing power and complexity of a language model. Think of it as the building blocks of a language model. An artificial intelligence model with more parameters can usually learn more complex relationships between input and output, making it more capable of handling difficult problems.

Jasper AI vs. ChatGPT (Key Differences)

Although running on similar technology, both AI-powered content generation tools have some key differences.

Jasper AI and ChatGPT differences


Both run on similar technology (fine-tuned InstructGPT models), but ChatGPT is trained to be more conversational, so you’ll notice this difference in how these tools follow commands. You can iterate your output better with ChatGPT. Jasper Chat uses GTP-3.5 to mimic the conversational model, but the results are not the same because ChatGPT is an enhanced version with more training.

If you want to get granular and complex with your AI prompts, then ChatGPT is the better option. If you need more marketing-oriented content, Jasper AI will be the better choice because it was explicitly trained to write marketing copy, while ChatGPT is more generic. ChatGPT is also great for applications that need a conversational style, such as customer service bots, while Jasper AI is better suited for use cases such as content creation and marketing copywriting.

The Verdict: ChatGPT is more versatile, making it better for different styles of writing. But you’d be better off with Jasper AI if your role mainly involves writing marketing copy.


Jasper AI is an AI-powered content creation monster with built-in workflows, pre-trained templates, and collaboration features, while ChatGPT is more of a brainstorming tool for content creators. You can quickly write blog posts with ChatGPT, but the workflow won’t be as seamless. You’ll have to write each section of the blog post with AI and then tie them together. Here’s how I use AI for blog writing if you’re interested.

The Verdict: If you want to focus on faster content creation and better workflow, go with Jasper AI. But if you’re looking for more of a creative sparring partner, ChatGPT fits the bill.

User experience:

When it comes to user experience, ChatGPT and Jasper AI are entirely different. With ChatGPT, you get a straightforward chatbot interface, whereas, with Jasper, you get the best of both worlds. Besides Jasper Chat, which provides a similar experience to ChatGPT, it also includes a full-fledged editor with collaboration features that allow team members to work together on the same document.

Jasper’s content management system allows users to store their documents in different projects, allowing for organized and easy-to-find files. The platform has powerful search capabilities, so you can quickly find any content with just a few clicks.

Jasper also offers integrations with SEO tools and plagiarism checkers, making it an all-in-one solution for content creation. And if you’re looking to take your content creation to the next level, Jasper’s Business plan offers additional features such as the ability to train AI on your brand voice, access to the AI writing tools everywhere with the Chrome extension, and access to Jasper’s API.

The verdict: Jasper AI is the clear winner when it comes to user experience. While ChatGPT offers a great conversational interface, Jasper takes it to the next level with its full-fledged editor and advanced features. With better content management features, collaboration tools, integrations with SEO tools, and tailored brand voice, Jasper makes content creation faster and easier.

Use case

On the surface level, both writing tools look similar, but subtle differences make them suitable for different use cases.

ChatGPT is a versatile solution that can handle a wide range of use cases, from generating code snippets and macros for Excel to different styles of text generation.

Jasper was designed for content creators, so it’s perfect for blog posts, social media posts, product descriptions, e-commerce copy, compelling ad copy, and even images using Jasper Art. So if you’re mainly focused on using AI for your content marketing, Jasper AI might be your tool.

The Verdict: Jasper is better suited for content marketers and business owners who write mostly marketing copy.


When ChatGPT was first released, it was free for public access, and people flocked to use it. The instant popularity of the tool, unfortunately, led to server overloading during peak hours, making it difficult for people to access it. Eventually, they introduced a paid plan to manage the demand, but even paid users have reported outages during high-traffic periods.

On the other hand, Jasper AI has always been a paid service, and they’ve scaled slowly as the number of users increased. This approach has helped ensure stable and reliable service for their users. With Jasper, you can rest assured that you’ll have access to the tool when you need it without any interruptions or delays.

Verdict: While ChatGPT’s popularity among the general public was certainly a testament to its effectiveness, Jasper AI’s reliability makes it the clear winner in terms of availability.

Current events

It’s important to remember that Open AI trained both ChatGPT and Jasper AI on data up to Q4 2021, so they won’t be able to talk accurately about events after that. While both tools have this limitation, Jasper Chat offers an additional feature that sets it apart. Jasper Chat can connect to the web, enabling it to talk about current events and topics that have taken place after the data cutoff point. This makes Jasper AI ideal for those writing about current events, news, and other time-sensitive topics.

Verdict: ChatGPT works great if you’re primarily writing about evergreen topics, past events, code snippets, or macros. When it comes to real-time data, Jasper Chat is the clear winner. The ability to connect to the web allows Jasper Chat to pull up current information.

Unique Jasper AI Features (that you can’t find in ChatGPT)

Jasper Instant Campaigns

The Jasper Instant Campaigns feature allows you to infuse Jasper’s AI models with your company data and brand information to build customized campaigns. You can create an entire marketing campaign using just one campaign brief, which includes emails, blogs, and social media posts. Writing for each of these channels individually used to take several hours. Now it takes minutes. Every campaign asset created by AI reflects your unique brand character and tone. You get the speed without losing control.

Jasper instant AI-generated campaign feature

Jasper Art

Jasper Art is an AI-powered text-to-image generation tool that allows users to generate images based on the text they input. This tool uses natural language processing and computer vision algorithms to turn your words into stunning and unique images. Jasper Art is capable of generating a variety of image styles, such as illustrations, digital painting, semi-realistic, and hyper-realistic.

Jasper art community images

SEO features

Jasper AI’s integration with Surfer SEO combines the power of SEO with artificial intelligence. You’ll get valuable insights into what keywords, questions, and topics to include in your blog posts to improve your Google rankings. And with pre-built templates, you can quickly generate optimized SEO titles, meta descriptions, and other SEO-related content.

Boss mode

Jasper AI’s Boss mode gives you the freedom to run free-form commands without being limited by templates. The AI is smart enough to read your past 3,000 characters to understand the context, resulting in more cohesive and consistent content. With direct integrations with a plagiarism checker, grammar checker, and SEO tool, you can easily create unique, plagiarism-free, SEO-optimized content quickly.

Brand voice

Without a strong voice, your brand might come off bland and boring. That’s why I love Jasper’s brand voice feature. It uses three core pillars – tone, style, and memory – all working together to create cohesive and on-brand content for your business. The tone sets the brand’s vibe and connects with the target audience, while the writing style keeps things clear and consistent. Finally, the memory feature lets you train the AI with your brand information. It’s like having a personal stylist for your brand. It helps businesses establish a consistent personality through brand copywriting.

My recommendation

If you’re looking for a comprehensive AI solution that allows you to generate more than just text, then Jasper AI has you covered. It can help you create blog posts, social media posts, ad copy, and even images using Jasper Art. It also gives you a Chrome extension to harness the power of AI anywhere on the web and a wide range of integrations. In other words, it takes your content creation to a whole new level. 

But ChatGPT might be a better choice if you just need the chatbot-style interface and write mostly non-marketing content. It doesn’t come with any integrations or extensions. However, it is more affordable than Jasper. All in all, ChatGPT is a simple but powerful conversational AI content generator.

At the end of the day, both solutions are powerful. The choice depends on your needs as a content creator. 

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What is Jasper AI?

Jasper AI is a comprehensive generative AI tool that can produce both written and visual content. It’s mainly designed for content marketing and can create different types of content, including social media posts, blog posts, ads, and images using Jasper Art.

What is ChatGPT?

ChatGPT is an AI text generation tool with an AI chatbot interface. It can generate code snippets, Excel macros, and different types of written content. However, it doesn’t have the image generation feature that Jasper AI offers.

Will ChatGPT always be free?

ChatGPT currently offers a free plan that allows you to use the tool; however, the availability depends on the number of people using it. We don’t know for sure how long they will keep it free, but there is also a paid plan for $20 that gives you premium access to the tool. So if you’re looking for an extended experience with ChatGPT, this may be the best option.

How is ChatGPT different from other chatbots?

The key difference is that ChatGPT can answer follow-up questions based on previous responses. This contextual memory allows you to refine the output easily through your feedback.