| |

Best AI Copywriting Software for Copywriters and Marketers

Affiliate Disclosure: This post may include affiliate links — when you use my link to make a purchase, I make a commission at no additional charge to you. I never recommend products or services that I haven’t tried and found useful.

Best AI Copywriting Software header

If you’re looking for the best copywriting tool, this post is for you. For the past several months, I’ve been thoroughly testing several AI-powered copywriting tools available in the market.

It’s no secret that the rise of AI has changed the way businesses approach copywriting and content marketing. The biggest game-changer is undoubtedly the commercialization of AI copywriting software. It helped agencies and brands replicate the work of professional writers at a fraction of the cost. AI can help you do more with a smaller budget, making it easier to execute your content marketing strategy.

While none of these tools can replace writers, they can help you brainstorm, avoid writer’s block, and create content faster.

Best AI copywriting tools

While you can’t expect these AI article writers to create an entire article or sales page in one go, it can help speed up your workflow, even if you’re a professional copywriter.

The best all-in-one AI writing tool is Jarvis AI because of its sheer flexibility in Boss Mode. You can use it for copywriting and long-form content writing.

If you’re looking for the best AI copywriter with the most affordable price tag, go with Rytr.

If you’re looking for an AI writing assistant with the best copywriting frameworks, go with Copy.AI.

For all the e-commerce owners, I’d recommend Copysmith AI because of their Shopify and Google ads integrations.

Best AI copywriting software

Here’s a comparison table comparing various AI copywriting tools. 

Brand

Templates

SEO features

Plagiarism 

NLG model

Languages

Free trial

Free tier

Unrestricted editor

Jarvis AI (Conversion AI)

50 plus

Surfer integration

Paid copyscape integration

GPT-3

25 plus

No

No

Yes

Copysmith AI

30 plus

Frase integration

Yes

GPT-3

Only English

Yes

No

No

Copy AI

70 plus

No

No

GPT-3

25 plus

Yes

No

No

Peppertype AI

30 plus

No

No

GPT-3

Only English 

Yes

No

No

Writesonic

40 plus

No

No

GPT-3

18 plus

Yes

No

No

Rytr

28 plus

Yes

No

GPT-3 + proprietary algorithm

30 plus

Yes

Yes

Yes

Snazzy AI

28 plus

Yes

No

GPT-3

5

Yes

Yes

Yes

Since the entry barrier is low, new AI writing tools keep popping up every day. So this isn’t an exhaustive list of all AI copywriting software, just a whittled down list of the best ones.

If you want to boost your SEO efforts using an AI-powered tool, read the articles below.

Jarvis AI copywriting tool (*Rebranded to Jasper AI)

Conversion AI, recently rebranded as Jarvis AI (probably to play off on Iron Man’s popularity), leads the AI copywriting software market. Shortly AI was the first AI copywriting tool to come out with a long-form editor, but Jarvis AI acquired them to become the best AI copywriting solution out there. I recommend it for content marketers and copywriters who can afford the price and want maximum flexibility to speed up their writing process.

* Jarvis was rebranded to Jasper AI following a copyright violation notice from Marvel.

Stand out features

Surfer SEO integration – If you’re a long-form SEO content writer, you’ll love this integration. For the ones getting started with SEO content editing and writing, Surfer is an on-page SEO tool which recommends keywords and topics you need to include in your article to make sure they rank on Google. You will need a paid Surfer SEO account to activate it in your Jarvis AI editor.

Grammarly integration – Jarvis comes with the free version of Grammarly so that you can pick up on the basic grammatical errors and punctuation mistakes.

Plagiarism checker – You have to be mindful of plagiarism with any AI writer because sometimes these tools repeat existing text. Even if it was unintentional, it could jeopardize your credibility if someone calls you out on it. You can use your paid Copyscape credits inside Jarvis to check if you’re writing original content.

Long-form content editor – Jarvis has a fantastic editor, which gives you a lot of flexibility. You can literally type in any command you want and run it in the editor. Most similar AI writing tools restrict you to pre-built templates, which might not suit your needs.

Recipes – A recipe is a series of AI writing commands that run one after another. For example, you can have a set of instructions for writing blog posts and a separate set of instructions for creating social media posts for your article. It’s really surprising how few copywriting tools have this feature. It’s a huge time saver if you’re on a tight schedule. The best part? You can share your recipes with others, so there are many community-generated templates. Unfortunately, the recipe feature is only available in the premium plan. 

3000 character look back – When you are in boss mode, you get a 3000 character look back, so everything you write in the editor will be contextual because it refers to what you have already written in the previous paragraphs.

The highest number of templates – With over 50 pre-built templates included, the AI copywriter offers one of the largest collections of AI templates.

Limitations:

Restricted topicsOpen AI, the company that created GPT3 (the AI model Jarvis uses), restricts certain topics, so you won’t get any results if you run the tool on these topics. The same goes for any tool that uses the GPT3 model. 

Cost – The tool and output are great, but it’s also pretty pricey. Plus, you’ll need to upgrade to the top-tier ‘Boss mode’ to take full advantage of the tool.

No SEO recommendation for short-form copy – Short-form copy, such as product descriptions, is not SEO-guided unless written in the long-form editor.

No free trial – Jarvis offers a money-back guarantee, but not a free trial.

Pricing:

Jarvis comes with two pricing tiers. The starter plan priced at $29 gives you unlimited users and unlimited projects, but you don’t get access to the freestyle editor. This plan is perfect for creating copy for emails, Google and Facebook ads, or social media.

The boss mode is best for content writers who want to create long-form content that ranks in Google. The boss mode used to be unlimited, but now both plans are based on how many characters you write per month. Annual plans give you two months free.

Jarvis AI pricing

Best use cases: Blog posts, Social media posts, Video marketing, SEO content, marketing copy, Website copy, Facebook, and Google ads.

Content types: There are a ton of templates categorized under frameworks, email, website, blog, ads, eCommerce, social media, SEO, Google, and video.

Jarvis AI content types

Best fit for content writers, copywriters, social media marketers, entrepreneurs, and marketing teams. 

Copysmith AI

Copysmith is another AI software for copywriting that offers some of the best integrations. 

Stand out features: 

Frase integrationFrase is an SEO tool, and Copysmith integrates with it directly. What makes it even better is that short copy can be SEO-optimized. So if you’re writing product descriptions for your e-commerce website, the copy will be SEO optimized right out of the gate.

Google ads integration – Copysmith’s Google Ads integration is a game-changer for marketers. The ads integration is a fast and easy way to generate ads that will bring in more customers for your business. You can easily create conversion-optimized ad copy in just a few clicks.

Shopify integration – Thanks to the Shopify integration, product descriptions can be updated from your Copysmith workspace in real-time. You don’t have to copy-paste between the two applications any more.

Chrome extension – With Copysmith chrome extensions, you can create content anywhere and anytime. The chrome extension lets you select text from any website and rewrite it without logging in to your Copysmith account.

Plagiarism checks – Copysmith has a built-in plagiarism checker included in the subscription.

Ali’s Expertise – Ali AI is an AI engine trained on certain topics. Copysmith describes it as having a personal proofreader and a subject matter expert. Most GPT3 tools struggle to write about incidents after 2019 because Open AI trained their algorithm using data up to 2019. Using Ali becomes useful here because it’s trained on topics like the Covid 19 pandemic, which happened post-2019.

Multiple languages – Copysmith can produce content in 60 plus languages.

Pricing:

Copysmith offers a limited starter plan with only 50 credits, which is practically useless if you have an active content team. The professional plan comes with unlimited credits but lacks team features. The team plan unlocks all the features.

Copysmith AI pricing

Start your free trial today.

Limitations: 

Limited topic coverage – Like Jarvis, Copysmith also runs on GPT3 technology, so the same limitations apply.

Bad long-form content output – Copysmith offers a blog post generator, but the AI writing output is rarely helpful. While you can choose the sections of your blog post, the output is not as cohesive as I’d like. Hopefully, the team will improve this in the future.

No free-form editor – Copysmith has a blog generator, but it doesn’t have a freestyle editor like Jarvis AI.

Limited templates – While Copysmith has most of the popular templates and some unique ones related to branding, it has fewer templates than Jarvis AI.

Best use cases: Social media posts, Ecommerce, Website copy, Facebook, and Google ads.

Best fit for eCommerce site owners, copywriters, entrepreneurs, and general marketers.

Copy AI 

Copy AI is an AI writing software with a strong foundation of copywriting frameworks. They offer various templates to help you quickly create your content. 

Standout features:

Multi-languages: – Translate into 25+ languages

Trained on copywriting framework – Copy AI is a software for copywriters, so the pre-built templates were trained on copywriting templates.

Copywriting frameworks – Copy AI has more copywriting frameworks than other tools. QUEST, Problem-Promise-Proof-Proposal, Feature-Advantage-Benefits are a few of the unique copy frameworks. There are also personal tools, such as a resume writer, cover letter generator, and Clubhouse bio generator.

Cost-effective – The pricing is very competitive.

Limitations:

No SEO focus – It doesn’t focus too much on the SEO aspect with its templates. For example, most copywriting tools allow you to input a keyword when generating the content, but Copy AI doesn’t give you this option.

A limited selection of tone of voice – You can only choose from a pre-built list of tones. 

Only short copy – It’s not suitable for longer pieces of content such as blogs, eBooks, or white papers.

Pricing:

Copy AI has a solo plan, which gives you unlimited run and access to all the tools and a custom plan if you need team and collaboration features.

Copy AI pricing

Best use cases: Sales copy, Landing pages, Email series, Social media posts, marketing copy, Website copy, Facebook and Google ad copy.

Content types: Copy AI has one of the largest collections of AI content types.

Copy AI content templates

Best fit for copywriters, social media marketers, email marketers, entrepreneurs, and general marketers.

Peppertype copywriting AI software

Among all the AI copywriting tools I tried, Peppertype was the one that consistently gave me quality content. But it has many limitations compared to the other tools. The main drawback is that it is difficult to create sales pages and long-form content unless you’re willing to stitch together short paragraphs. It’s a good tool if you need help with social media content and short-form content. They offer custom-trained AI and quality checks by human copywriters on their enterprise plan.

Standout features:

Consistent results – While Peppertype doesn’t have many integrations; it produces high-quality content consistently.

Unlimited content generation – On the base plan, you get unlimited content generation, but you don’t get team collaboration features.

Any tone of voice – You don’t have to use pre-defined tones. You can type in any tone you want.

Cons:

No integrations – There aren’t many integrations.

No editor – It doesn’t have a free-form editor for AI writing. If you need to write blog posts, you have to create several short versions using the sentence expander and then tie it all together.

Short copy – Almost all templates generate short-form copy.

GPT3 limitations – Peppertype uses the same Open AI API as the other tools we’ve discussed so far, so the same restrictions apply.

Best use cases: Social media posts, Website copy, marketing copy, Facebook and Google ads.

Best fit for social media marketers, small businesses, copywriters, entrepreneurs, and general marketers.

Writesonic

Writesonic is a GPT3 based AI writer that can create different types of content. Just choose the type of content you want and generate your copy.

Standout features:

4 Step Blog generator – Writesonic has a 4 step blog generator that helps you write an engaging blog post. The AI article writer takes you through a workflow to generate your headline, introduction, article outline, and final draft.

Writesonic blog post generator

Multi-lingual content creator – 25 languages

Cost-effective – The price is very competitive compared to the others.

Limitations:

Inconsistent quality – Long-form content can be hit or miss in my experience. While quality fluctuations can occur with any AI copywriting tool, Writersonic’s long-form content was more inconsistent than others.

Limited generations – With inconsistent results, you’ll burn through credits quickly. Most of the plans are capped, so it might not work for content teams producing high volumes.

Pricing:

Writesonic offers four different plans for $15, $45, $95, and $195. You get unlimited credits from the $45 plan onwards. 

Writesonic pricing

Best use cases: Social media posts, Blog articles, Website copy, Facebook, and Google ads.

Content types: Writesonic has several content types.

Writesonic copywriting software

Best fit for social media marketers, copywriters, entrepreneurs, and general marketers.

Rytr

Rytr is an AI writing software that uses a combination of GPT-3 and a proprietary algorithm. It’s best suited for content creators who are looking for unlimited content generation at a reasonable rate.

Standout features :

Cost-effective – With unlimited character generation at $29, Rytr has to be one of the most affordable AI writing software out there.

Great editor – Rytr’s document editor is great for long-form writing, like blogs, articles, and essays. I love Ryter’s UI. 

Browser extension – Rytr’s Chrome extension allows you to create content for email and social media on the go.

In-built plagiarism checker – Rytr has an inbuilt plagiarism checker that gives you real-time information on the originality of your content. So you don’t have to pay for a third-party tool to check if the generated text is unique. 

SEO-optimized content – With Rytr, you can create SEO-optimized content right out of the box. It is possible to define keywords even for sections, so they appear in the AI-generated content. 

AI copywriting software free tier – Rytr has a free plan that lets you create 5000 characters a month.

Limitations:

Limited tones – You can only choose one of the pre-defined tones when generating your AI copy.

Limited templates – While they cover all the popular templates, it isn’t as extensive as some other AI writing tools on this list.

Pricing

Rytr offers unlimited credits for just $29 per month. The annual plan comes with unlimited credits and two months free for $290.

Rytr copywriting tool

Best use cases: Social media posts, Sales email, Website copy, Blog articles, Marketing copy, Facebook and Google ads.

Best fit for social media marketers, copywriters, entrepreneurs, and general marketers.

Snazzy AI (Smart Copy)

Unbounce acquired Snazzy, an AI copywriting tool and rebranded it as Smart Copy. It speeds up content creation. 

Stand out features:

Profiles – Creating a profile lets you save details about your company or product, such as its name, description, and target audience. This way, you don’t have to enter them every time. You can then use Smart Copy AI to generate content based on the information saved in your profile. It ensures that the content you generate matches your brand voice and tone.

Chrome extension – Using Snazzy’s Smart Copy Chrome Extension, you can highlight text to write your following sentence, rewrite it, or expand it into a paragraph. You can use the extension with your email, Google Docs, or Grammarly.

Writer canvas – The Writer canvas in Smart Copy is a long-form writing tool that offers unlimited characters. With Writer, you can write, edit, and save content directly in the editor.

AI copywriting software with free tier – The AI content generator comes with a free level that allows five generations and one saved profile.

Limitations:

Limited languages – Only six languages (English, Spanish, Portuguese, Dutch, German, and French) are available in Smart Copy AI copywriter, which is low compared to other AI content generators we considered in this list.

Pricing:

Smart Copy has a $49 plan, which gives you unlimited AI content generation and unlimited profiles. Unbounce offers separate plans that combine their AI writing assistant with their landing pages.

Snazzy AI smart copy

Best use cases: Blog posts, Social media posts, Website copy, Facebook, and Google ads.

Best fit for social media marketers, SEO content writers, copywriters, entrepreneurs, and general marketers.

Other AI copywriting tools I tried but omitted from the list: Closerscopy, Copy Shark, Niches.