Jasper AI Copywriting Review: An Unconventional Approach to Writing Copy
Affiliate Disclosure: This post may have affiliate links, which means I get a commission if you buy using my link — at no extra cost to you. I never recommend products I haven’t tried and found helpful. (You have ChatGPT for that.)
Jordan and Pippen.
Sherlock Holmes and Dr. Watson.
Laurel and Hardy.
Simon and Garfunkel.
What do the greatest duos have in common?
The answer is simple: together, they create magic!
You get exactly that when you combine an experienced copywriter with Jasper AI.
And for new writers, copywriting takes a lot of practice; that’s where Jasper AI Copywriting comes in.
It’s a new AI copywriting tool that uses artificial intelligence to help you write better copy. In this Jasper AI review, we’ll look at how the tool works and how it can help you improve your writing skills.
Jasper.AI review
A flexible AI copywriter
It’s the most flexible copywriting tool with templates for blog posts, product descriptions, email, website, and social media copy, as well as a long-form editor that accepts free-form commands. It’s perfect for entrepreneurs, marketers, and copywriters.
I’ll be using my fictional (and revolutionary) intranet, “Futurenet,” as an example product to test Jasper’s various templates. In case you didn’t know, an intranet is a private network that allows businesses to share news, files, and information internally.
I’ll use the same input throughout the review to keep things simple.
My Input: An intranet that will help you connect better with your employees. It serves personalized content, tools, and notifications to engage your employees.
Jasper AI templates
A quick rebranding note: Jasper underwent several rebrandings last year. Originally known as Conversion AI, they were later rebranded as Jarvis AI and finally as Jasper AI. So if you see Conversion AI or Jarvis AI, it’s the same company.
Improve your ad copy to increase conversions
Jasper is great at writing conversion-optimized ad copy. The tool can help you write great ad copy that is persuasive and relevant to your target audience. Jasper AI supports different brand voices to ensure your copy is on-brand.
Facebook ads
Facebook ads are still a big traffic source for many companies. But Facebook has also been cracking down on ads with low-quality scores, so you need catchy Facebook ad copy and relevant content on the landing page. You can achieve both with the AI writer.
Let’s test the Facebook ad template.
Output:
Facebook ad headline: Futurenet: Redefining the intranet experience
Facebook primary text:
Facebook primary text:
Are you looking for a better way to connect with your employees?
Your employees are the most critical asset of your business, and you want them to be happy and engaged. But it’s not always easy to keep them connected and informed. That’s why we created Futurenet: an intranet that lets you communicate directly with all of your employees from one place.
Learn more about how Futurenet can help you improve communication within your company by clicking here [link] and signing up for a free trial today!
Here’s another version:
How do you keep your employees engaged?
There’s a lot of talk about employee engagement these days. But how many companies have an intranet that helps them engage with their employees? With Futurenet, you can use an easy-to-use platform to create personalized content and tools for your team. Plus, it allows for real-time communication between managers and staff members through notifications. It even has gamification features so people can earn points just by doing things like reading the news or checking in on Slack! Try out this free 30-day trial today!
Okay, not bad. Let’s try the Google ad template now.
Google Ads
Google Ads headline: Futurenet – The Intranet for a Connected Workforce
Google Ads Description: A new generation intranet that will help you connect better with your employees.
Marketing angles
The right advertising angle can make or break your marketing and advertising. You can generate different marketing copy ideas using the AI writer. Try different angles to see which ones work best for your brand.
Output:
- Futurenet is a smart intranet that will help your company connect better with employees.
It’s an intelligent, interactive tool that makes work more interesting and productive. - Futurenet offers personalized content and notifications to keep employees engaged at all times.
- Make it easy for people to find the information they need faster with lots of customizable features.
Copywriting Framework Templates for Marketing Success
The AI copywriter comes with a library of copywriting templates that you can use to write better marketing copy. The templates are based on proven copywriting frameworks that successful marketers have used for ages. You can use these frameworks to create long-form content like blog articles or short-form content like social media posts.
AIDA (Attention, Interest, Desire, and Action)
The AIDA template is one of Jasper’s most popular templates. The AIDA template is based on the copywriting framework known as AIDA.
The goal of the AIDA template is to get your reader’s attention, hold their interest, create a desire for your product or service, and then get them to act.
Here’s the AI content the template gave me.
Output:
Attention: Do you want to improve your company’s intranet?
Interest: Futurenet is the best way to engage employees and increase productivity. We offer a personalized experience that will help you connect with your team better than ever before. You can use our platform for announcements, training, and more!
Desire: With Futurenet, you can easily create content for each employee based on their role in the company. This way, they always get relevant information about what matters most to them. Our platform also offers tools like calendars, file sharing, chat rooms, and much more, so everyone has everything they need at their fingertips! And we have an amazing mobile app that makes it easy to stay connected even when you’re away from your desk. It’s time to make work easier than ever before!
Action: Sign up today for a free demo of Futurenet!
PAS (Problem, Agitate, Solution)
If you’ve done any form of copywriting, you should be familiar with the PAS framework. The Jasper AI tool generates excellent copy using the PAS framework.
Output:
Problem: You want to connect better with your employees but don’t know how?
Agitate: It can be tough to get everyone on the same page. You might have different departments, remote employees, or a large employee base.
Solution: Futurenet is the answer. Our intranet helps you connect with your employees by serving them personalized content, tools, and notifications. We make it easy for you to stay in touch and keep everyone informed.
BAB (Before, After, Bridge) copywriting framework
The Jasper AI tool also includes the BAB copywriting framework. The framework states the customer’s before state, the customer’s after state, and how your product or service bridges the gap.
Output:
Before: You’re looking for a better way to connect with your employees. The current intranet you’re using is outdated and doesn’t serve the needs of your employees.
After: Futurenet is the new generation intranet that will help you connect better with your employees. It’s designed to serve personalized content, tools, and notifications to engage your employees and help them be more productive.
Bridge: With Futurenet, you can easily connect with your employees and give them the information and tools they need to be successful.
Email copywriting
The Jasper AI tool also comes with email copywriting templates that you can use to write better email copy. The templates are based on proven email copywriting frameworks. You can use them to write email subject lines, cold emails, marketing emails, newsletters, and more.
Email context:
Read your LinkedIn post on the challenges of connecting with employees.
Output
Email headline: Feeling disconnected from your employees?
Email body:
Hi FIRST_NAME,
I read your LinkedIn post on the challenges of connecting with employees. It sounds like you are looking for a better way to connect with them.
I wanted to share with you a product that we’ve created called Futurenet. It’s an intranet that helps companies connect better with their employees.
It serves personalized content, tools, and notifications to engage your employees. We’ve had great success in helping companies connect with their employees and improve communication.
We would love to show you how it works and how it can help you connect better with your employees.
Would you be interested in a demo?
Best,
YOUR_NAME
Persuasive bullets
Output:
- Futurenet makes it easy for you to connect with your employees by providing personalized content, tools, and notifications.
- You can access Futurenet from any device, making it easy to stay connected on the go.
- Futurenet is designed to engage your employees and help them work better together.
- Futurenet keeps you informed about what’s happening in your company in real-time.
Website copy
Persuasive web copy is key to converting website visitors into customers. You can use the templates to write marketing copy for home pages, landing pages, service pages, and product pages.
Perfect headlines
Output:
- How to make work fun again? Start with Futurenet today.
- Customized content for each employee
- Delight your team with Futurenet today
- Boost employee engagement by 20% in 30 days
Subheads
I chose the last headline to generate a subhead for the web copy.
Output:
Create a more connected and productive workplace in minutes.
Company bio
Having a catchy company bio is important for attracting new customers and partners. Jasper AI comes with templates that you can use to write bios that will help you stand out from the competition.
Output:
Futurenet is an intranet that will help you connect better with your employees. It serves personalized content, tools, and notifications to engage your employees. Futurenet helps organizations grow their workforce by providing the best employee experience on the market. With a collaborative platform for teams to communicate and share ideas, productivity takes off, and team members are more engaged than ever before. Using Futurenet means embracing a whole new work culture.
Feature to benefit
One of the biggest mistakes new writers make is focusing only on product features. Your copy becomes bland and dry when all you talk about are the features. Jasper’s feature-to-benefit template will help you convert your product features into customer benefits. It gives you both standard and emotional benefits that you can use to appeal to your customer’s emotions.
Output:
Standard benefits:
- Easily share information and build relationships.
- Collaborate on projects in real-time.
Emotional benefits:
- Be more productive at work.
- Have a strong sense of team pride.
Unique value propositions
You can use the unique value proposition template if you need help coming up with a unique selling proposition for your product. It will help you stand out from the competition by highlighting what makes your product different and better than the rest.
Output:
Empowering organizations by connecting people.
How to write a blog post with Jasper AI
The real power of Jasper lies in AI blog writing. It can help you write blog posts faster. It comes with a blog post workflow that walks you through each step, from the headline to the conclusion. It can help you brainstorm topic ideas and write high-converting long-form content that will help you increase traffic and conversions. The blog post topic ideas can help you brainstorm topics relevant to your target audience. You can use the blog post outline template to create a content outline. Then you can use the paragraph generator to write the entire blog post. Finally, the blog post conclusion template will help you end your blog post with a powerful call to action that will motivate your readers to take action.
SEO-optimized titles are still one of the most crucial ranking factors. You can generate an SEO meta description and title for your page blog post. You can integrate with Surfer SEO to get keyword and topic recommendations that will help you rank higher in Google.
Jasper AI boss mode
The Jasper boss mode gives you access to the long-form editor with a lot more flexibility. With boss mode, you can write any command, and the long-form assistant will generate the content for you. The long-form assistant is perfect for blog articles, eBooks, case studies, and white papers. It comes with a Copyscape (a famous plagiarism checker) integration to make sure you publish only original content.
Another advantage of the Boss mode is the “Explain It To a Child” feature, which simplifies complex topics and makes them easy to understand. You can also use the “rephrase” option in the long-form editor to rewrite your text.
Surfer SEO integration
I recommend using the Surfer SEO integration to write SEO-focused articles if you’re using Jasper. The benefit of using Surfer SEO suggestions instead of the blog post outline template is that you can make sure your articles have enough topical coverage.
Jasper AI recipes
Recipes are a set of Jasper commands that you can run instead of using different templates one by one. It’s a huge time-saver, and it helps you write content faster and better. You can find Jasper.ai recipes in the Jasper community or create your own.
The best part is that you can use any Jasper command in your recipe. You can find recipes for blog posts, social media posts, emails, web pages, and ads.
Content improver
The content improver template will help you improve your existing content. It will suggest ways to make your content more readable, persuasive, and engaging. You can use it to enhance blog posts, social media posts, landing pages, and other types of content.
Ecommerce copy
Writing engaging product descriptions for thousands of products is not an easy task. Jasper AI comes with a set of e-commerce templates to help you write better product descriptions in minutes.
Amazon product description copy
Output:
Are you looking to connect better with your employees? Then, Futurenet is the intranet for you. Our platform serves personalized content, tools, and notifications to keep your team engaged and informed. Plus, our cutting-edge design makes it easy to find what you need when you need it. Ready to take your business communication to the next level? Contact us today to learn more about Futurenet!
Social media
I think the importance of being active on social channels is not even up for debate at this point. However, what is up for debate is how to be active on these channels. That’s where Jasper comes in. Jasper gives you a suite of social media post templates that make it easy to create content that will engage your audience and drive traffic to your site. You can find the templates under the “Social Media” section of the Jasper app.
You can create Instagram captions, Quora answers, pin titles and descriptions on Pinterest, and engaging questions to generate leads and interest from social media marketing. The poll questions template is perfect for generating engagement in your Facebook group or LinkedIn profile.
Personal bio
Output:
Jake Peralta is an NYPD detective who moonlights as a serial entrepreneur. His latest product, Futurenet, is a new generation Intranet that helps engage employees better. Jake’s always on the lookout for the next big thing, and he’s passionate about helping businesses succeed. He’s also got a quick wit and sharp sense of humor, making him a hit with clients and colleagues alike.
Creative story template
Storytelling has always been an essential part of marketing. It’s a way to create an emotional connection that can lead to conversions. You can use the “Creative Stories” template to write stories that connect with your audience.
Output:
Steve was struggling to connect with his employees. He would give them presentations and update them on the company’s progress, but they weren’t interested at all. He assumed it was because his business domain wasn’t interesting enough.
But then he tried Futurenet, a new generation intranet that promised to boost employee engagement. And it worked! His employees were suddenly more engaged, asking questions and participating in discussion groups.
He couldn’t believe it! It turned out that the problem wasn’t that his business domain wasn’t interesting enough, but instead that he wasn’t using the right tools to communicate with his employees. The Futurenet intranet had given him the ability to connect with them.
Local SEO
If you’re a small business, you know how important it is to rank high in local search results. And if you’re not ranking high, then you’re missing out on a lot of potential business. Jasper comes with a set of templates for local SEO that can help spice up your Google My Business (GMB) profile.
There are templates for Google My Business events, Google My Business posts, Google My Business product descriptions, and Google My Business offers. You can find them under the “Local SEO” section.
Video copywriting
Video is probably the hottest content format right now. And if you’re not creating videos, then you’re missing out on a huge opportunity. Jasper comes with a set of templates for video copywriting that can help you get started.
You can use the AI copywriting tool to develop video topic ideas, create video scripts (video script hook and introduction), and come up with video titles and descriptions. It can also write descriptions for your YouTube videos. You can find the templates under the “Video” section of Jasper.
Jasper Art
Imagine a world where you can generate unlimited images bespoke to your needs without hiring a designer or paying a fortune for stock photos. That’s what you get with Jasper Art. It’s an AI image generation tool that relies on the machine learning model Dall-E developed by the artificial intelligence Research Lab Open AI. Instead of scrolling through thousands of royalty-free stock images to find a perfect image, you simply give Jasper the concept, attributes, and style of the picture. It will then generate an artwork that complements your content. Here’s an example. You can get a lot more sophisticated than a monster soup bowl.
Example:
Input:
Concept: a bowl of soup
Attribute: that looks like a monster
Style: spray painted on a wall
Output:
Is Jasper AI right for you?
Jasper AI is perfect for marketers, content creators, agencies, content writers, and copywriters because it helps you produce better content, faster. It’s like having a personal copywriter to help you improve your writing skills. Jasper AI is also affordable, making it the ideal option if you’re a small business owner.
When Jasper AI is not a good fit
Jasper AI is not for people who don’t want to learn how to use the tool. It seems as easy as clicking a button to generate text, but it’s a lot more than that. You have to learn how to guide the AI too. It might not be a good fit if you don’t make money creating content.
Jasper AI pricing
Jasper offers two plans, the starter plan and the boss mode. Both plans include a 5-day money-back guarantee.
Jasper AI Boss Mode Plan
Jasper boss mode starts at 59 dollars for 50K words. After 50K words, it jumps to $99 per month, giving you 100K words and $279 for 300K words. Anything above 300K words will require a custom plan.
Starter Plan
The starter plan starts at $29 for 20K words and increases based on the number of words.
They offer a 14-day Jasper free trial, so you can try it out before committing to a paid plan. Simply sign up for the Jasper AI free trial, and you’ll have access to all features for two weeks.
Among the two, I recommend getting the boss mode because of the flexibility it offers.
Supported languages
Jasper AI writes and understands 25-plus languages.
Jasper AI Bootcamp
The Bootcamp covers everything you need to feel confident using Jasper to write top-notch content.
Meet the team
The team behind Jasper, led by Dave Rogenmoser, was also behind useproof.com, a software that uses social proof to increase your website conversions. Useproof is a solid tool with a good customer base, so it’s safe to say the team knows what they’re doing.
Jasper AI review: The bottom line
Jasper AI is one of the best AI copywriting tools on the market. It’s perfect for entrepreneurs, marketers, and copywriters.
Jasper.ai alternatives
There are several Jasper AI alternatives, which I’ve covered in detail if you’re looking for other options. Here are my top picks if you don’t want to read the whole thing.
- SEO writing alternative: Frase AI (Read my full Frase review here.)
- E-commerce alternative: Copysmith (My full Copysmith review is coming soon.)
- Short-form alternative: Copy AI (Read my full Copy AI review here.)
FAQs
Is Jasper AI worth it?
Yes, Jasper is worth it if you are looking for a tool to help you write better copy faster. It’s perfect for entrepreneurs, marketers, small businesses, and agencies seeking to improve their writing skills and get more out of their content marketing campaigns.
Can Jasper AI write a book?
Yes, you can use Jasper AI to write books. The author can map out the chapter structure and expand each chapter using Jasper. You can even use Jasper to brainstorm ideas and create an outline for your book.
Does Jarvis AI plagiarize?
Yes, like any other AI content writing tool, Jarvis does plagiarize occasionally. Even though it happens rarely, it’s always safer to check AI-generated text for plagiarism. Fortunately, Jasper AI has an in-built plagiarism checker.
What AI does Jarvis use?
Jarvis uses a combination of Open AI’s GPT-3 technology and its own proprietary algorithm. The templates are trained on some of the best copywriting frameworks to produce the best results.
Benefits of AI copywriting
Although AI won’t replace human writers, there are some benefits to using a copywriting tool like Jasper.
Bid farewell to End writer’s block
Most writers would have experienced bouts of writer’s block at some point in their careers. Jasper AI can help you overcome this common hurdle and get your writing juices flowing again.
Get better quality content
With Jasper AI, you can get high-quality content to engage your audience and convert them into customers.
Save time and effort
Copywriting can be a time-consuming task, but Jasper AI can help you automate the process and enable faster content creation.
Create unique content that ranks for SEO
Don’t waste your time with spinners that merely reassemble words and end up with a string of nonsensical sentences. Jasper AI creates unique content that ranks well as long as you optimize your articles for SEO.
Using artificial intelligence to create unique content
Need some creative spark? Jasper AI can help you come up with ideas that are both new and original. You can write creative stories, persuasive bullet points, and engaging social media posts.
Improve your content marketing
Jasper AI can help you scale up your efforts fast. You’ll be able to churn out more high-quality content more quickly than ever before. Content marketing isn’t just about writing a lot of content or ranking in Google. It’s also about engagement and conversion. Jasper AI can help you hit all these objectives and take your content marketing to the next level.
Vivek Mathew
(aka The Mindful Marketer, aka the guy who rocks a pink shirt 😄)
I’m a content consultant who helps small businesses become iconic brands by clarifying their brand message and creating strategic content. I’ve worked with brands like EY, Natwest, and some early-stage startups like Vivartah.
Click the button below and book a call with me.